Standing Out.

X is a clothing store that celebrates diversity and selfexpression. The x used throughout the patterns of the collateral has multiple purposes, with the out of place x I want to encourage being different, standing out and being a bit rebellious. Playing on the ‘x marks the spot’ where x is the marker to find what you’re looking for on a map which is also a metaphor for finding what you are looking for at the store.

In Collaboration with
The Thoughtful Agency

© d–one 5555