Tiger Face was born from the need to bring to life a content creating company that engages people through digital media. Tiger Face uses its eyes to engage and show authenticity through emotions, highlighting the importance of connecting with people through a visual medium. It shows appreciation and understanding.
The tiger motif and a flexible patterning system was employed to break the rules, disrupt and ignite new ideas without fear.
It challenges convention, allowing the tiger to change its stripes, both as a metaphor and to ensure graphic flexibility.